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Roaring Studios Gains License for Limited Comic Book Series

Posted on 7/23/2003


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HASBRO CONSUMER PRODUCTS ANNOUNCES LICENSING AGREEMENT WITH ROARING STUDIOS FOR DRAGONLANCE COMIC BOOK SERIES

PAWTUCKET, R.I., July 14, 2003 - Hasbro Consumer Products and Roaring Studios agreed on preliminary terms and are negotiating a formal licensing agreement granting Roaring Studios the rights to produce a limited comic book series based on Wizards of the Coast's New York Times best-selling DRAGONLANCE® novel, The Legend of Huma, by Richard A. Knaak.

"The DRAGONLANCE world is a pillar in the fantasy market and I am thrilled to have this project under the Roaring Studios Banner," said Ernst Dabel, President of Roaring Studios. "I've read most of the DRAGONLANCE novels while growing up and now having the chance to work on one of them is a dream come true."

"Roaring Studios has the artistic and literary talent to make the DRAGONLANCE fantasy leap off the written page," said Tom Klusaritz, Vice President of Publishing for Hasbro Consumer Products. "HCP is confident that with the stable of leading writers and artists that Roaring Studios has available, they will create a product that everyone -- both fans of the fantasy genre and DRAGONLANCE saga aficionados -- will enjoy."

Hasbro Consumer Products Worldwide is the licensing and promotions arm of the Hasbro Properties Group, which develops and expands Hasbro, Inc.'s (NYSE:HAS) core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLEPONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories.

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is the worldwide market share leader in the trading card game and tabletop role-playing game categories. A leading developer and publisher of game-based entertainment products, the company holds an exclusive patent on the method of playing trading card games (TCGs) and produces the world's best-selling Pokémon® and MAGIC: THE GATHERING TCGs. Publisher of adventure games, family card and board games and electronic media products. Wizards of the Coast is also one of the world's premier book publishers of fantasy series fiction whose novels have made numerous appearances on The New York Times best-seller list and have sold millions of copies worldwide. For more information, visit the Wizards of the Coast website at wizards.com.

Roaring Studios Founded in 2002 by the Dabel Brothers has one goal and that is to produce quality comic books with top-notch stories. With one title currently in the market, "LEGACY," a creator-owned project, Roaring Studios has already made a huge impact in the Fantasy World with the highly anticipated adaptation of George R.R. Martin's "THE HEDGE KNIGHT," a prequel to his New York Times best-selling "A Song of Ice And Fire" series. Along with George R.R. Martin, you can expect to see adaptations of other best-selling authors like Robert Silverberg, Raymond E. Feist, and Tad Williams. For more information on Roaring Studios, visit www.roaringstudios.com

Pokémon® is a registered trademark of Nintendo. ©2003 Nintendo.

DRAGONLANCE and MAGIC: THE GATHERING are trademarks of Wizards of the Coast, Inc. ©2003 Wizards.